design : motion-graphics : vfx

film+video+print+nu-media

news

NEWS: lost in ORANGE

lost in space recently created 3 x 20 sec tvcs for 4i groups client orange in their "business is turning to orange" campaign.

orange approached creative director mark norton of the 4i group to bring an established print campaign to life for the small screen. the challenge was to devise a suitable moving image interpretation of the print campaign and produce the 3 spots in under 10 days!

4i commissioned long time collaborators 3d specialists "lost in space" to create the visuals. lost in space directors "Precursor" recently created an inspiring music video for sifutures which featured an abstracted 3d exploded view of various shots in the promo work which resolved into a recognizable image. 4i thought that this deconstructivist play was an ideal way to bring the print campaign images to life and underscore the concept of business turning to orange. for each spot a business icon resolves from abstract orange graphic elements in a three dimensional dance, a suitcase, water cooler and international clocks.

art directed and music direction was done by creative director mark norton of 4i while the precursor team produced the animation and edit in house. client approval and design team collaboration was achieved over the net. this close relationship among those involved together with a streamlined production pipeline and a very understanding client enabled the brief to be fulfilled on target.

the final spots are being aired for the 3 months leading up to Christmas on CNBC.

Client : orange

agency : 4i group

agency creative director: mark Norton

production : lost in space
producer : christian hogue
directors : precursor