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NEWS-FLASH : lost in zooworld!

lost in space was the lead profile on zooworld's (creativebase) premier issue of designwire.

the creativebase.com newswires - the ground-breaking online publications - are now the zoo wires.

encompassing advertising, architecture, art, photography, design, new media and moving image,
ZOO explores new directions and outstanding work in the visual arts.

profiled as a rising star in motiongraphics and film the article includes an interview with lost in space's illustrious leader, a showreel medley, best of show stills and an espisode of digmi from rob rae.

for those of you without a subscription you can get a sneak view of the premiere issue and profile of lost in space on thelink above.

digmi, produced in conjunction with great giant, is an episodal film based around the digmi creatures.
following the adventures of this race of digital creatures as they explore their digital world. the film is entirely animated in flash. every month a new episode will be featured on zooworld designwire and featured on the digmi site below!

the profile interview follows thanks to zooworld.

enjoy!

Lost in Space profile

The acclaimed 3D digital design and film agency Lost in Space was established just over ten years and is still setting the trend in cutting-edge image-making and contemporary graphics. We talked to main man Christian Hogue about the company's work and you can also see the the first instalment of a new Flash animation created by Lost in Space's Rob Rae.

Can you explain how Lost in Space got started?

"Lost in Space was originally set up in 1990 as the first independent 3D digital effects and animation unit within a post production company in the UK. This was at Rushes in London. Lost in Space became totally independent in 1995, moving to Islington, London, and in 1997 we started to hire designers and train them in 3D with the aim of developing a new aesthetic for 3D. Lost in Space transformed itself into a creative design studio specialising in design-based 3D solutions for contemporary imagery both moving and still."

How many designers/directors does the company represent and who are they?

"We represent Rob Rae, (designer, motion graphics and animation); Leo Marcantonio, (designer, 2D and 3D, print and motion graphics); Dan Capstick, (designer, 3D animation); Noah Harris, (designer, branding and identity); and I work largely in visual effects and experimental animation."

Does Lost in Space have an agenda or mission statement? Are you championing people who are constantly pushing boundaries?

"We focus on 'Images of the future: bleeding edge imagery for any medium.'

"We select promising talent that's using emerging technologies and apply their skills to the advertising markets – focusing on commercials – but also ensure that they'll have a broad applicability to promos and feature film as well."

What kind of clients do Lost in Space work for?

"We work for advertising agencies, TV networks and stations, broadcast and feature film production companies, music companies, and design companies."

What prompted the move towards working with directors as well as designers?

"Our designer/directors are certainly leading creative talents themselves who can direct a digital-oriented commercial as well as design a title, ident or entire network branding package."

Is it important for these designers/directors to keep developing their own personal work and work on non-client based experimental projects too?

"Very much so. Couldn't stop them if it tried! Seriously though, it's only perceptual experimentation that drives the studio forward into new areas and keeps it fresh."

Which designers originally inspired/influenced you and who do you admire currently working today?

"Saul Bass, Sid Mead, Bernard Lodge, Yoichiro Kawaguchi, Ulrike Gabriel, Chris Wedge, Stanley Kubrick, Steve Williams, William Latham, Neville Brody, HR Giger, Enki Bilal, Philippe Starck, Orson Welles, Peter Greenaway, John William Waterhouse, Jim Burns, Tinto Brass, David Fincher, Jean-Paul Gaultier, and Sarah Harmarnee."

What are your favourite Lost in Space projects?

"The Prises de Fer created by Sarah Harmarnee and Leo Marcantonio for V magazine; the Nike poster for Wieden + Kennedy Amsterdam by Leo Marcantonio; the Cerillion Technologies film corporate art commission by myself; and the design and information graphics on KPMG global campaign for JWT New York that was by all the crew."

Credits
zoo wire editor: Mark Sinclair

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