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lost in space creates a short film for thinkfarm's client orange's 10th birthday celebrations. thinkfarms creative director mark norton commissioned lost in space to develop the film from storyboard to final title based on existing orange branding requirements.
lost in spaces animation specialist director/designer Rob Rae took the brief and existing branding elements such as the cake and character designs and produced a storyboarded. the film features running orange people emerging from the distance to run around a cake rising from a white plain. the cake is defined by typographic elements consisting of the countries orang eoperates in around the world. the orange people gather around the cake as candles, based on the word celebration in many languages, emerge from the top of the cake and light to form the final orange birthday cake. the approved storyboard was then put into production using macromedia flash and maxons cinema4d for the characters and typographically defined cake respectively. the characters and cake where then composited together using adobe after effects. the final film was commissioned to be used internationally during oranges 10th anniversary celebrations.
client : orange agency : thinkfarm agency creative director : mark Norton production
: lost in space flash
animation : rob rae length : 15 sec.
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