design : motion-graphics : vfx

film+video+print+nu-media

   
 
news | projects | art | contact | blog
   
     
   
 

news


NEWS: lost ORANGE CAKE

lost in space creates a short film for thinkfarm's client orange's 10th birthday celebrations.

thinkfarms creative director mark norton commissioned lost in space to develop the film from storyboard to final title based on existing orange branding requirements.

 

 

lost in spaces animation specialist director/designer Rob Rae took the brief and existing branding elements such as the cake and character designs and produced a storyboarded.

the film features running orange people emerging from the distance to run around a cake rising from a white plain. the cake is defined by typographic elements consisting of the countries orang eoperates in around the world. the orange people gather around the cake as candles, based on the word celebration in many languages, emerge from the top of the cake and light to form the final orange birthday cake.

the approved storyboard was then put into production using macromedia flash and maxons cinema4d for the characters and typographically defined cake respectively. the characters and cake where then composited together using adobe after effects.

the final film was commissioned to be used internationally during oranges 10th anniversary celebrations.

 

 

client : orange

agency : thinkfarm

agency creative director : mark Norton

production : lost in space
producer : christian hogue
directors : rob rae

flash animation : rob rae
3d : christian hogue

length : 15 sec.