design : motion-graphics : vfx

film+video+print+nu-media

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NEWS: Nike Zoom Air exploded views

lost in space recently created 3 x still images for harrimansteel's client Nike in their "Zoom Air" campaign.

harrimansteels creative team approached lost in space to create 3d exploded trainers images for their recent Niketown in store "Zoom Air" campaign. 3d trainers were modelled in 3d and combined with photographic elements of each trainer to create an exploded view hybridizing the real and the techno.

lost in spaces designer leo marcantonio worked with the 3d model and photographic elements to create abstracted exploded view images of 3 nike trainers. inspired by leos work on the adidas print campaign harrimansteel wanted to blend 3d digital, photographic and abstract textures. the exploded views where then incorporated into the completed illustration involving the trainer zooming across a salt lake speed test site by harrimansteel.

Client : Nike

agency : harrimansteel

lost in space crew
producer : christian hogue
designer : leo marcantonio